the Future of Real Estate

Unlike The Traditional Real Estate Model, R Florida's Unique Structure Allows The Broker Greater Freedom And More Success In Running Their Own Business.


Sometimes innovation makes all the difference R Florida is an exciting, new and growing real estate brokerage in South Florida with ties to one of the fastest growing real estate brokerages in the New York City region with 800+ agents – R New York.
R Florida, is quickly proving that, particularly in a complex market, innovation can add up to the best possible experience for both the consumer and the agent."


Consumer Benefits The consumer benefits from the R Florida model since the real estate agent is unencumbered by large firm protocols and free to exert more control over their own marketing and advertising techniques and budgets. The company prides itself on being a “yes” environment, where all of its sales associates are on the same level playing field and given equal access to resources and opportunities. Office work stations are made accessible to the firm’s agents, who can use the facilities as often, or as little, as they like. This individualized approach helps agents achieve their goals, while an intelligent use of today’s technological advances means resources are better allocated. Best of all, happy, fairly compensated agents — called “smart agents” — who have wisely chosen this viable alternative to the typical real estate model, are motivated to give their all to the buyers, sellers and renters they represent.


Hands-on guidance is a hallmark of the R Florida experience. Managing Broker Lori Fein, MBA, is readily available to review business plans, provide technology and tools to facilitate deals, guide the brokers through the pricing, negotiation and closing processes. Lori launched a comprehensive agent-oriented concierge service to create a professional streamlined experience for the agents. She is always accessible to guide agents through pricing negotiations and brainstorm ways to market and advertise properties.


Training and coaching is a priority for R Florida whether you are a newly licensed agent or veteran broker. R New York and its progressive approach, now in South Florida with R Florida, has caught the attention of brokers, homeowners, renters, and even the mainstream media. It's principals have been featured guests on CNN, CNBC, NBC, Fox News, E! Television and New York 1 News, as well as quoted in esteemed newspapers such as The New York Times and The International Herald Tribune. They are also regular contributors to trade publications, including The Real Deal and Real Estate Weekly.